How to identify your target market and create your go to market strategy Even if you already have a Go To Market (GTM) strategy, you should regularly review it. I cannot stress enough, how important it is to review every part of your sales function. The world is...
Generating leads can be an expensive, time consuming activity. Even with a good supply leads and opportunities, poor processes and inferior sales skills can make sure fire prospects vanish and significantly add to the cost, in time and resources, of any leads that are...
Is a team greater than the sum of its parts and does it even matter? It’s not unusual for a sales team to rely on a couple of star performer to achieve its target. The company’s happy, the super sales stars are earning their bonuses and if the underachievers are...
Hiring Sales Staff - How to find the person you need and get them working effectively The new year is often a time to think about hiring new staff. Plenty of time over the holidays for crunching the numbers and producing a good final quarter before the new financial...